Go global.
PLAYA is a multicultural consultancy and full-service ad agency.
We help companies and organizations define and develop their brand stories to reach diverse audiences.
We are an alliance of fiercely independent code-switchers who bring a global perspective to everything we do.
Diversity, equity and inclusion are in our DNA.
PLAYA is a woman and minority-owned enterprise certified by the city of Los Angeles.
Helen Cho
CEO/CCO
PLAYA was founded by award-winning creative, Helen Cho. Helen has spent over 25 years creating impactful work for some of the world’s best brands. Her rare creative and strategic capabilities in both general and multicultural markets make her a highly sought-after expert. She has worked with Fortune 500 companies, led creative teams at top ad agencies and worked on high-profile political, public advocacy and cause-related campaigns. Her account experience includes Nike, BMW, Disney, Toyota, Lexus, Apple, Nestle, Loew’s, Microsoft, Expedia, McDonald’s, United Airlines, Dole, Chase, Cigna, SunAmerica, DirecTV, Farmer’s Insurance, Coca-Cola, Southern California Edison, Luxury Hotel & Resort Collection among others. She has led teams to create highly successful 360-degree multimedia campaigns. She has also helped move critical masses of people to act for the ACLU, Amnesty International, VoteVets, National Resources Defense Council, the Feminist Majority and Ms. Magazine.
Helen excels at working with C-Suite executives to help discover and develop brand purpose, uncover cross-cultural insights, identify winning strategies and partner to create impactful expressions of their brand story. She believes that a global market strategy is critical to succeeding in today’s world.